As the retail industry continues to innovate, Kroger is at the forefront with its recent introduction of Coin-Operated Amusement Machines (COAMs) in select locations. These regulated games, licensed by the Georgia Lottery Corporation, are popping up in select Kroger stores across the state. It’s a program designed to explore new ways to engage customers, and both stores and shoppers stand to gain some exciting benefits. Let’s look deeper and explore the truth about Kroger’s COAMs.
COAMs in Georgia: A Familiar Choice, Now at Kroger
COAMs are not a new presence in Georgia. For years, convenience stores and gas stations have offered these skill-based games. However, Kroger’s recent implementation of COAMs in select locations marks a shift in accessibility and experience.
Unlike traditional gas station settings, Kroger offers a more convenient and integrated COAM experience. Imagine grabbing a delicious Starbucks coffee or a satisfying deli sandwich while you test your skills on a game.
The specific COAMS you might encounter at Kroger may vary. You might test your skills with a The Price is Right-themed game, or home your reflexes with Smash the Pig. Or maybe you’ll find yourself on a virtual safari with Wildlife or exploring ancient Egypt with Cleopatra and Pharaoh’s Fortune.
Kroger’s COAM lineup might also include classics like Wheel of Fortune and La Pinata Loca, alongside newer titles like Trouble in the Hen House or Captain Calamari. For a touch of fantasy, look for Festival of Dragons or Tarzan and the Forbidden Temple.
No matter your preference, Kroger’s COAMs offer a fun and engaging way to break up your shopping trip.
An Elevated Customer Experience
In the competitive world of retail, coin-operated amusement machines are emerging as a game changer, literally. For stores like Kroger, these machines are not just another product on the shelf but a strategic tool to enhance customer engagement.
By introducing COAMS, stores can transform the shopping environment into an interactive and enjoyable space, encouraging customers to linger longer. This increased dwell time can translate into additional revenue streams, as engaged customers are more likely to make impulse purchases or simply spend more time in the store, leading to higher overall sales.
For customers, introducing COAMs offers a refreshing break from the routine of shopping. These machines provide a fun and engaging activity that adults can enjoy, turning a mundane grocery run into an exciting outing. Whether it’s a quick game between picking up bread and milk or a dedicated stop during a shopping trip, as an appealing diversion.
However, implementing COAMs comes with a set of responsibilities. Retailers like Kroger enforce a strict age verification process to prevent underage use and maintain a transparent price structure so that customers clearly understand what they can win. Responsible COAM implementation reflects Kroger’s commitment to customer safety and satisfaction and serves as a testament to the retailer’s dedication to providing not just products, but positive experiences for its customers.
COAMs Beyond Kroger: A Wider Playing Field
The potential of COAMs extends far beyond Kroger’s grocery aisles. These engaging machines can be a valuable addition to various retail settings, bringing similar benefits to bars, restaurants, and convenience stores.
Imagine enjoying a delicious meal at your favorite restaurant while testing your skills on one of these games. Or picture yourself unwinding at a bar with friends, taking a break from conversation with a quick game. In these settings, COAMs can provide a fun social activity, fostering a more lively atmosphere and encouraging customers to linger longer.
The possibilities are truly diverse, with COAMs offering a way to enhance the customer experience, increase foot traffic, and bring additional revenue streams to a multitude of retail landscapes.
A Win-Win for the Future of Retail
Kroger’s COAM initiative demonstrates its commitment to innovative customer engagement strategies. When implemented responsibly, coin-operated amusement machines offer exciting possibilities for both businesses and customers.
Stores can enjoy increased engagement, dwell time, and potential revenue, while customers benefit from a more enjoyable shopping experience. The concept extends far beyond grocery stores, with COAMs offering similar benefits in restaurants, bars, and other retail settings.
Ready to explore the potential of COAMs for your business? At INAMAX, we are a leading provider of COAM solutions. We can help you create a winning game selection and ensure responsible implementation. Contact us today at (770) 449-0400 or fill out the contact form on our website to learn more about how COAMS can help you take your customer experience to the next level!