In today’s digitized and technology-driven age, the convenience of online shopping has become a major part of consumer habits. While the rise of e-commerce has become a point of contention for some brick-and-mortar stores, physical retailers should remember that online shopping just doesn’t provide the same experience as actually visiting the store.
The key is focusing on and making efforts to specifically leverage what makes in-person shopping special.
The question is: What opportunities can your business leverage to draw customers in? Keep reading to find out what experiences and offerings simply can’t be replicated online.
Offer In-Store-Only Deals
If you saw an offer for an exclusive deal on a product you really wanted to purchase that was available only to in-store shoppers, would you buy the product online or go to the store? More than likely, you’d go to the store.
This is because deals for products purchased only in-store can be a powerful motivator for customers. Limited-time discounts, bundle offers, or “buy one, get one” promotions that are only available to those who visit your location are an extremely effective way to create a sense of urgency. Not only are customers who know they can only get the best prices in person much more likely to make the trip, but they’re also more likely to continue shopping while they’re in your store.
Free EV Charging for Customers
As electric vehicles (EVs) increasingly populate our roads, offering EV charging stations exclusively for your customers is a fantastic way to attract customers to your store’s physical location, especially your tech-savvy and environmentally conscious consumers.
Since EV charging takes some time, customers can use that time to browse and wander through your store, turning a mundane task into a shopping opportunity. Not only will this increase your foot traffic, but it also positions your brand as forward-thinking and eco-friendly—which can help turn casual charging sessions into regular visits and loyal customers.
Free Samples and Demos
Everyone’s ears perk up at the word “free.” And do you know what shoppers love that they can’t get online? Samples and the opportunity to try something first-hand!
Offering samples and product demonstrations is a tried-and-true method for getting customers to engage with your products. Whether it’s food, beauty products, or gadgets, allowing customers to try before they buy can often be the main influential factor for making a visit to your store. Plus, it builds trust in your products and increases the likelihood of a purchase.
Partner with Starbucks or Another Café
Have you ever considered adding a café inside your store, such as a Starbucks? This can enhance the shopping experience by giving customers a place to relax, recharge, and enjoy a treat. In addition, including a café presents a two-way appeal:
- Shoppers who are on the fence about making a purchase online versus in-store can be persuaded to visit the physical store knowing that they can also grab a treat at the café.
- Shoppers who might just be swinging by for a quick purchase can be persuaded to stay and browse your other products while enjoying a treat from the café.
Not to mention that the smell of freshly brewed coffee combined with the ambiance of your store can create a welcoming atmosphere that keeps customers coming back.
Create an Amazing Customer Experience
Your store’s environment plays a huge role in customer satisfaction. An exceptional customer experience can turn a one-time visitor into a loyal patron who always chooses to come into your store over the convenience of online shopping.
Focus on creating an amazing experience from the first moment a person walks through your doors. For example, ensure someone is stationed by the entrance to greet customers warmly and offer personalized assistance. We also suggest making sure your store layout is intuitive with clearly labeled sections, is visually appealing, and features clear indicators for customer support.
Feature Skill Games and Lottery Tickets
There’s just no denying that skill games and lottery tickets can pull people in the door. The allure of exciting gameplay and the potential for rewards creates an extra reason for consumers to get up and actually visit the physical store. Not to mention that this strategy gives you an edge over online competitors that can’t offer the same experience.
There’s no reason to delay implementing this strategy to increase the number of people parking in your lot, especially when you consider how quick and easy it is to acquire a skill games license. Moreover, working with a credible and reliable Master License Holder like INAMAX makes the implementation process even smoother.
Get More People to Park in Your Lot
Although online shopping is a convenient option, there’s simply no denying that it can’t replace the tangible and social experiences that physical stores provide. This is your chance to set your retail establishment apart from the rest by offering unique attractions like lottery games, in-store deals, and engaging customer experiences. With the right mix of strategy and creativity, you can encourage more customers to visit your store regularly.