We are thrilled to announce that INAMAX will be the first route gaming provider to bring new games from Light and Wonder to the state of Georgia. Light and Wonder announced its entry into the Georgia Coin Operated Amusement Machine (COAM) market through a strategic partnership with Betson Enterprises in October 2023.
Known as the leading cross-platform global games company, Light and Wonder has developed eight new games designed specifically for the COAM experience. Some of the new titles include GOLD FISH FEEDING TIME, TREASURE, ZEUS, BIER HAUS, and THE GREEN MACHINE.
What to Look For
The exciting new titles will be hosted on Betson’s award-winning KASCADA® Dual Screen cabinet. The multi-game set features a variety of games ranging from Premium licensed titles to top-performing classics.
The sleek lighting design, paired with the best-in-class hardware, provides players with a modernized and enjoyable gaming experience. Highlights include the dual high-resolution 27″ monitors and an upgraded floating iDeck™ platform designed with a player-focused ergonomic shape, top glass, and dual bash buttons allowing for interchangeable support.
Front-facing perimeter lighting and side-firing LEDs that light up a proprietary reflector design are enhanced by elevated audio systems strategically positioned to create an immersive gaming environment. The cabinet’s unique celebration features empower the ultimate player experience.
These terminals are only available for sale to licensed terminal operators in Georgia, meaning the new games will only be accessible to those playing in The Peach State.
A Dynamic Duo
Light and Wonder’s venture into the Georgian skill gaming market is the third market entry with Betson, the leader in arcade game sales and a global supplier of location-based arcade equipment and services. Prior to this most recent entry, Light and Wonder partnered with Betson to make big splashes in the skill gaming markets of Illinois and Pennsylvania.
Led by a team of innovators, Light and Wonder strives to create content, hardware, and systems that connect iconic titles across any place or channel. The team doesn’t just look to bring players new titles—by offering expansive entertainment experiences, Light and Wonder delivers thrilling stories and introduces engaging characters that players grow to love.
A family-owned business since 1934, Betson provides concept-to-completion solutions that maximize the profitability of its clients’ investments. In addition to arcade equipment, Betson offers layout, design, consultative, and financial services.
A one-stop shop for amusement and vending equipment, parts, and professional services, Betson is the only fully integrated distribution company with the scale and infrastructure needed to meet the demands of large and small customers alike. Most importantly, the company retains its personal touch, which serves as the foundation of all its operations.
Together, the two powerhouse entities are ready to expand Light and Wonder’s footprint in the skill gaming space. The KASCADA Dual Screen Georgia COAM Multi-Game set is expected to make its market debut later in 2024.
Accelerating Skill Gaming with INAMAX
In addition to Light and Wonder, INAMAX partners with the top skill game manufacturers to enable retailers to offer consumers the latest and greatest route gaming experiences. Some of our other industry-leading partners include JVL Games, International Game Technology (IGT), and Banilla Games.
JVL Games offers a diverse line of video slot machines, amusement, and home equipment, while IGT boasts the biggest library of big-name skill games designed for players seeking fewer pay lines and higher stakes. Banilla Games offers classic skill, redemption, and amusement games such as Tarzan and the Forbidden Temple and Pinata Party.
If you are considering installing or enhancing coin-operated amusement machines, video lottery terminals, or VGTs in your storefront, INAMAX’s team of industry experts can help.
Our retail partners leverage our leadership team’s 200+ years of combined expertise with experts across the gaming, lottery, technology, retail convenience, and grocery industries. Our team members can propose and coordinate the implementation of an assortment of popular titles that will retain player engagement and increase transactional revenue for your business.
INAMAX’s business insights, support and compliance services, and Titan Redemption System are just a few of the key differentiating factors separating it from the rest of the competition.
To learn more about INAMAX’s entertaining game library and unwavering commitment to compliance, speak to a sales manager today at 770.449.0400 ext. 700, or fill out our contact form for additional information.