The Right Games Matter: Data-Driven Strategy for GA COAM Success

April 8, 2024 in Blog

Did you know the Georgia Lottery Corporation reported a staggering $141 million in revenue from coin-operated amusement machines (COAMs) last year? This isn’t just a passing trend. COAMs are becoming popular for Georgia businesses to boost their bottom line. Imagine turning unused floor space into a passive income stream that attracts new customers and keeps them coming back for more.

However, simply acquiring a GA COAM license isn’t enough. The key to maximizing those benefits lies in choosing the perfect game selection, a process in which Inamax’s data-driven expertise comes into play.

The Power of Choice: Selecting the Right Games

Beyond the initial GA COAM license, the true key to unlocking the full potential of your COAM venture lies in curating a game selection that fits your unique customer base. Think about it: a sports bar with a dedicated clientele will likely have different preferences than visitors to a convenience store.

Here at Inamax, we understand that every business has a unique customer base. That’s why we don’t offer a one-size-fits-all approach. Our in-house analytics team is constantly crunching data to identify player preferences and engagement trends. This allows us to tailor the game selection for each location, ensuring a mix of titles that resonate with your specific clientele.

But what types of games are proving to be crowd-pleasers? Here are some of the proven winners:

  • IGT Progressive Games: Imagine the thrill of a potential jackpot growing with every play! IGT Progressive Games offers an exciting twist on classic favorites, with linked jackpots that climb to impressive heights. This keeps players engaged and translates to higher cash-in and revenue generation for your business.
  • JVL Games: JVL Games are known for their cutting edge technology and immersive gameplay experiences. From stunning visuals to interactive features, these games cater to a tech-savvy generation who crave a challenge. Their popularity is a testament to the evolving landscape of COAM entertainment.
  • Skill-based gaming trends: Gone are the days of pure luck! The popularity of skill-based games is on the rise, offering players a chance to influence their success. Inamax stays ahead of the curve by providing a variety of skill-based options that cater to this growing trend, ensuring your location offers something for everyone.

Data-Driven Insights: The Key to Success

In the fast-paced world of COAM entertainment, simply relying on gut Instinct isn’t enough. Here at Inamax, we believe data-driven decision-making is the key to maximizing your success. Our in-house analytics team goes beyond just the numbers. They uncover the behaviors and preferences of your customers.

Here are some of the metrics that can be transformed into actionable insights:

  • Player engagement and time spent on specific games: This metric goes beyond simply counting plays. It tracks how long players stay engaged with a particular game, revealing which titles offer the most immersive and satisfying experiences. High engagement translates to repeat customers in a thriving COAM environment.
  • Cash-in and revenue generation per game: This metric speaks volumes. You can identify clear profit drivers by closely tracking cash-in and revenue generated (after payouts) for each game. This will allow you to optimize your game selection, ensuring your most lucrative options are readily available to your customers.
  • Player demographics and preferences (anonymized): Data can reveal more than just gameplay habits. Player demographic data allows you to understand the age groups, genders, and even preferred times of day that customers like to play. This knowledge empowers you to tailor your game selection to resonate with your specific customer base.

By weaving these metrics together, data can be translated into actionable strategies. Underperforming games can be strategically swapped for more popular options, ensuring your floor space is a magnet for engagement. Constant analysis and adaptation ensure that your COAM selection remains fresh, relevant, and a consistent source of revenue.

Beyond the Games: Partnering with Inamax

Having the right games is crucial, but navigating the world of COAMs goes beyond just picking crowd-pleasers. That’s where partnering with a knowledgeable provider like Inamax makes all the difference.

Our team offers comprehensive support throughout the entire COAM process. Navigating the GA COAM license application can be daunting, but Inamax provides expert guidance to ensure a smooth and efficient process. Once your GA COAM master license is on display, our technicians handle the installation and ongoing maintenance of your COAM machines.

And when your COAMs are in place, our analytics team will help you maximize your revenue with customized growth plans and suggest adjustments to your game selection for more profitability. Ready to unlock the potential of COAMs for your business? Contact Inamax today to learn more about our services.

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