Adding a lottery machine to your retail establishment in Georgia requires a formal but simple process with the state and the retailer of the lotto machine. You may need to rearrange an area of your store to accommodate the machine and get approved for the installation of the machine via the Georgia Lottery Corporation, which is required to operate the machine legally.
Why Add a GA Lotto Machine to Your Business?
Adding a lotto machine can help your business grow quickly. With a 6 percent product sale commission, adding one or more lottery machines gives you a lot to gain. It’s a great time to cash in on your share of over $1.5 billion in Georgia lottery profits! When you sell more lotto tickets, you also increase your chances of selling a winning one. If that happens, you could receive at least a $5,000 bonus for a Jumbo Bucks Lotto Jackpot or Fantasy 5 ticket and $50,000 for a winning Powerball or Mega Millions ticket.
Additionally, because the process is official and through the state, you’ll have more legitimacy when interacting with groups such as the local chamber of commerce. The increase in revenue is the main reason to commit to adding a GA lotto machine to your business, but it’s hardly the only one.
The machine will attract two types of customers to your store: those who come to your store to play the GA lottery and those who are there for something else snacks or gas, typically) who see the lotto machine and decide to purchase a lotto ticket. When placing the lotto machine, ensure it’s visible so customers will see it, preferably with a security camera fixed on it and given the counter.
Things to Consider Before Adding a Lotto Machine to Your Store
Lotto machines are more profitable than almost any product. It’s less of a matter of whether you’ll add a lotto machine but where and how many. Prioritize your profits and clear the space by analyzing which products don’t work as well.
State regulations require you to place the lotto machine inside the store, which is also a customer preference. Plus, it’s a win-win for Georgians, as lottery system profits also benefit the state’s public education system.
The GA Lottery Retailer Application
Before you fill out the GA Lottery Retailer Application, you can do some things to speed along the application process. Essentially, everything you do to maintain your business in Georgia and pay taxes there is required for your approval:
- Ensure all tax liabilities are paid.
- Respond to any requests from the Retailer Contracts Administration (RCA).
- Ensure your business is appropriately registered with the state and that all owners and shareholders are accurately listed.
Fortunately, most businesses review this information quarterly or annually when they pay their taxes. If you’ve had any changes in your business and you make updates, now is the time to make changes.
Direct questions to your Georgia Lottery District Office prior to applying. You’ll also want to reach out to them throughout the process if you need support. Note that your application may take 4-6 weeks to process if there are no amendments or further pieces of information required.
Class B GA Lottery Machines
Lottery machines are under Class B regarding the GA COAM license. Class B machines, in addition to the application fee, cost $125 per machine per year to license. As you can see, the license fees are minimal, making having a lotto machine in your store a good investment as you can easily recoup the cost.
After getting the license, a state official will then inspect your store. You will need to have the area for the machine set up and ready because the rep will need to ensure the location complies with the Americans with Disabilities Act (ADA). This is an excellent time to review your entire store for ADA compliance so your approval is on time.
Once approved, a state official will come to your store to install the machine and ensure compliance. You will receive training materials and instructions on how to operate the machine. They’ll also bring supplies associated with the machine and explain how to use them.
After the installation, you can operate the machine as a GA lottery retailer.
Make the Compliance Process Easier
One of the easiest ways to get set up as a GA lottery retailer is to acquire your machine and license via GA lottery license experts. With the right compliance and support, you can breeze through the application process and get set up to go in a matter of months.
Additionally, customers who enjoy playing the lottery also appreciate skill games. Another way you can increase profit is to include these types of games in your retail location as well. Learn more about also installing skill games and understand the difference between Class A and Class B in Georgia COAM to get started. Whether you want to stick to lotto games only or add skill games to your store’s revenue generation model, reach out — we’ll help you meet compliance standards and move forward with the process.